Prozone have been pioneering the use of performance analysis in football for over ten years and are the best in the business, working with some of the biggest names in world football including Real Madrid and Arsenal.

In the 2008/09 season over 2500 games were analysed, across 43 leagues and cup competitions, on 6 continents. As half of the games analysed by Prozone last season were International, the business had ambitious plans to expand further into the world market.

It was our job to bring the Prozone brand experience in line with the sophisticated analysis they offer to clubs and communicate the huge scale of their ambition.

We developed a powerful and credible brand that captured Prozone's confidence, reputation and position as thought leaders in the industry.

The brand identity was applied to the key on and offline communication channels and within a very short time it had the impact they were looking for - securing a handful of Premiership clubs including Manchester United.

It's early days since the launch of the new brand, but already the website has had a 35% increase in visits in the first month after launch, and visitors spent on average three times longer browsing the site.